ILTHY is back with another electrifying drop—this time, teaming up with Cheez-It to celebrate the Cheez-It Citrus Bowl, one of the oldest collegiate bowl games in the U.S. This limited-edition collection blends bold streetwear culture with Cheez-It nostalgia, offering fans the chance to rep a fresh, snack-inspired style as they gear up for game day. With its unique designs and limited availability, this collab is not just about apparel; it’s about making a statement.
The Story Behind the Collaboration
Known for their high-energy, unexpected partnerships, ILTHY has made a name for itself by bringing fresh collaborations to life. Teaming up with Cheez-It for the Citrus Bowl was the perfect match, combining the fun, vibrant energy of the iconic snack brand with the edgy, street-savvy aesthetic ILTHY is known for.
The Joester Loria Group, the brand licensing agency for Cheez-It, played a key role in orchestrating the collaboration, the collection genuinely captured the essence of the Cheez-It Bowl. Designed for fans who want to show off their Cheez-It pride while catching the game, this collection doesn’t just celebrate the Citrus Bowl—it’s a way to wear your love for your favorite snack every day.
Though there wasn’t an on-site activation for this drop, the hype surrounding the collab and its limited availability created a buzz, making this collection a standout moment in the world of streetwear and licensed branding. Fans also had the chance to participate in an Instagram giveaway hosted by ILTHY and Cheez-It, where a lucky winner scored exclusive gear from the collection. It’s yet another way this collaboration amped up the excitement surrounding the game.
Product Spotlight: Limited-Edition Game-Day Gear
The ILTHY x Cheez-It collection is the ultimate game-day gear, blending ILTHY's signature streetwear style with Cheez-It nostalgia. The standout piece is a cream twill and orange suede hat that combines playful nostalgia with elevated craftsmanship, while the bold T-shirt makes a statement with Cheez-It branding, perfect for casual wear. The cozy hoodie is stylish and perfect for cooler game days, and the unique red and yellow grid-patterned football captures the essence of Cheez-It’s iconic cracker texture, offering fans something truly memorable. This limited-edition drop is a celebration of both brands, and once it's gone, it’s gone—so be sure to grab yours before it’s too late!
Cultural Impact & Press Coverage
This collaboration wasn’t just about making an awesome collection—it also caught the attention of the media. With coverage from License Global, the ILTHY x Cheez-It collab further solidified ILTHY’s reputation for pushing the boundaries of streetwear and licensed brand partnerships. It’s a reminder that ILTHY continues to lead the way in merging pop culture, bold branding, and streetwear style.
Where & When to Buy
The ILTHY x Cheez-It collection is available exclusively at ilthy.com. But act fast—this is a limited-edition drop, and once these items are gone, they’re gone for good. Don’t miss your chance to score these game-day essentials before they’re all snapped up!
