Tetris, one of the world’s most iconic and beloved video games, celebrated its 40th anniversary, and ILTHY brought its signature style to the celebration. This special collaboration merged the nostalgia of classic gaming with ILTHY's innovative streetwear aesthetic. Like Tetris, this collection fits together perfectly, blending newness with timeless appeal– a fusion of pixelated past and modern fashion!
ILTHY has built a strong reputation for global collaborations, working with major brands such as Nike, NASA, LeBron James Family Foundation and many others. Their most recent collaboration with Ubisoft’s Assassin’s Creed is available for pre-order now. The brand is taking the time to reflect on their time with Tetris.
This partnership fell into place, much like the perfect Tetris block, with their iconic graphics and ILTHY's artistic vision aligning effortlessly to create a unique and wearable homage to gaming history and was made available, and still is, for purchase exclusively on ilthy.com on October 14th, 2024.
"Tetris has always been about bringing people together through the joy of play,” said Maya Rogers, CEO of Tetris. “Our collaboration with ILTHY® highlights how deeply the brand resonates across generations. We're thrilled to celebrate this milestone with a fresh and innovative take on our legacy that both gaming fans and fashion lovers will appreciate."
On October 12th, 2024, ILTHY joined forces with FutureLAND to host an unforgettable launch party for their collaboration. Attendees had the chance to participate in an intense Tetris gaming competition with top local players, immerse themselves in playing 'Tetris Effect: Connected,' win exciting prizes and celebrate a gaming culture that extends beyond fashion.
More than just a product release, this event showcased the deep-rooted impact of Tetris on pop culture and modern gaming.
The ILTHY® x Tetris® 40th Anniversary collection merged iconic streetwear with nostalgic gaming culture, celebrating four decades of the memorable game. Each piece features a clean, minimalist base, allowing vibrant Tetris-inspired graphics to stand out. The designs incorporate geometric shapes and colorful block patterns that celebrate the game’s lasting appeal, with a lighthearted reference to Tetris®’s iconic legacy. With a mix of retro nostalgia and modern style, this limited-edition collection is a unique tribute to both gaming history and fashion.
The collaboration has already caught the attention of gaming and fashion icons. The creator of Tetris, Alexey Pajitnov, and the current CEO, Maya Rogers, were spotted wearing ILTHY x Tetris pieces, further cementing the brand's impact in the gaming realm.
ILTHY continues to bridge the gap between gaming and fashion, proving that streetwear can be a powerful medium for unity.
The buzz surrounding this collaboration caught the attention of media outlets and gaming communities. Check out this press feature on License Global that highlights the ILTHY x Tetris partnership in gaming-inspired fashion and this cool 3-D collaborative post on Instagram (below).
The ILTHY x Tetris collection dropped on ilthy.com on October 24 and is still available. With limited quantities available, this is a must-have for fans of both gaming and streetwear. Don't miss your chance to own a piece of history!
