As the world faced a critical shortage of PPE, ILTHY pivoted from T-shirt production to creating face masks. For every mask purchased, we donated one to frontline workers and those in need. This effort supported public health and reinforced the spirit of collective care.

We introduced the Charity Bear, a limited-edition collectible designed to support The Littlest Heroes, an organization aiding children battling cancer. All proceeds from this initiative went toward funding critical services and programs for affected families, providing hope and comfort during challenging times.

ILTHY joined forces with the Cleveland Cavaliers, Guardians, and Browns to launch the Turn Up to Vote initiative. This campaign encouraged civic engagement and voter turnout, raising awareness about the power of every vote. By promoting community participation, we helped empower individuals to make their voices heard.

ILTHY teamed up with the Arbor Day Foundation to celebrate Skateboard Day in an eco-conscious way. For every skateboard sold, we planted a tree, merging environmental sustainability with community engagement. This initiative not only supported reforestation but also reinforced the importance of protecting our planet for future generations.

For three consecutive years, ILTHY has helped organize the League Park Invitational, a charity softball game at the historic Baseball Heritage Museum in Cleveland’s Hough neighborhood. With participation from local celebrities like Machine Gun Kelly and Jake Paul, the event raises funds to maintain the museum and preserve its legacy while uniting the community through the spirit of the game.

For the holidays, ILTHY rented a movie theater to host a private pre-screening of Sonic 3 for children and families from The Littlest Heroes. This event offered a joyful escape, reinforcing our commitment to spreading happiness and supporting families in need.

As part of Tetris’ 40th Anniversary, ILTHY hosted a free event during FutureLAND, a tech and innovation conference celebrating diversity and entrepreneurship. The event featured exclusive Tetris merchandise, a Tetris museum, and interactive games, connecting attendees to the brand’s legacy while fostering creativity and community spirit.

Through our For Art’s Sake initiative, ILTHY supported charity art show to highlight and promote local artists. All funds raised went directly back to the artists, who were compensated for their work and provided resources to amplify their voices. This initiative celebrated creativity and strengthened the artistic community in Cleveland.

In partnership with the LeBron James Family Foundation, ILTHY released a special merchandise collection to support the Foundation’s impactful programs. 100% of the proceeds went toward initiatives like the I PROMISE School and the I PROMISE Village Museum, which empower youth in LeBron’s hometown of Akron, Ohio. Through this collaboration, we helped create opportunities for children to dream big and achieve their potential.

During the height of the COVID-19 pandemic, ILTHY collaborated with NBA star Larry Nance Jr. to launch a campaign supporting small businesses. This initiative raised awareness about the struggles of local businesses and directed resources toward their recovery, strengthening the fabric of our communities.

In partnership with the Cleveland Guardians, ILTHY honored Larry Doby, the first Black player in the American League, with a special event. We distributed 10,000 free commemorative shirts to celebrate his legacy. This initiative highlighted the importance of representation and unity in sports and beyond.

In honor of Black Maternal Health Week, ILTHY is producing a powerful mural titled "The World is Yours" at Otter Park Playground, launching April 11, 2025. Accompanied by a custom basketball and merchandise capsule, this campaign aims to raise awareness, celebrate Black motherhood, and promote health equity in the community.