In recent years, the fusion of gaming and fashion has emerged as a powerful movement. At the forefront of this trend is Cleveland-based streetwear brand ILTHY®, known for their bold designs, community focus, and knack for collaborations that make waves both locally and nationally. While many brands are joining the gaming fashion movement, ILTHY has carved their own unique path, merging iconic video game aesthetics with fresh, wearable art.
Here’s a look at ILTHY’s notable gaming collaborations that have left a mark on the streetwear scene:
Assassin’s Creed
ILTHY’s collaboration with Assassin’s Creed Shadows brought a stealthy sophistication to the brand's collection. The Yasuke & Naoe Hoodie featured the Assassin’s insignia in deep red paired with a striking portrait of the protagonists on the back, while the black snapback cap provided a minimalist accessory for fans of the franchise. This drop captured the spirit of the game’s warrior ethos, perfectly blending ILTHY’s modern edge with historical fantasy.
Tetris
In celebration of Tetris' 40th anniversary, ILTHY dropped a bold and colorful collection that merged retro gaming charm with streetwear flair. The line included standout items like the 40th Anniversary Black Hoodie and Cream Crewneck, both featuring vibrant block designs and ILTHY's signature style. The 40th Anniversary Cap (Grey) and Shirt (Black) rounded out the capsule, offering fans a playful yet fashionable tribute to one of the most legendary puzzle games in history.
Sonic the Hedgehog 3
ILTHY teamed up with Sega to create a collection celebrating one of gaming’s most iconic characters: Sonic the Hedgehog. The capsule included electrifying graphics, retro vibes, and a clear nod to the classic 90s era of gaming. Each piece channeled Sonic's energy, speed, and legacy, all while staying true to ILTHY’s street-savvy roots. From tees and hoodies to accessories, the collection was a nostalgic thrill for gamers and fashion enthusiasts alike.
ILTHY’s Signature Approach to Gaming Collabs
What sets ILTHY apart in the gaming-fashion crossover space is its creative direction and cultural authenticity. Every ILTHY collection tells a story—whether it's through bold colors, nostalgic references, or street-ready fits. Their limited drops foster a sense of community and exclusivity that resonates with fans of both fashion and gaming culture.
More Than Merch: ILTHY as a Cultural Bridge
ILTHY doesn’t just design clothes—they curate experiences by bridging pop culture and identity. Through collaborations like Sonic, Tetris, and Assassin’s Creed, the brand helps gamers express their fandom in real life. These pieces aren’t just wearable—they’re statements of pride, passion, and belonging.
Looking Ahead
As ILTHY continues to grow, fans eagerly await the brand’s next move in the gaming world. With their proven success and creative vision, the potential for more iconic video game collaborations is limitless. Whether it's retro favorites or modern-day blockbusters, ILTHY is ready to bring gaming’s greatest moments to life through fashion.
Gaming meets fashion—and when ILTHY is involved, it’s always a level-up.
